Make your own Personalised Stickers

Create custom stickers for your logo, branding, or personal projects using our sticker maker tool. As UK sticker printing specialists with decades of expertise, we deliver high-quality results on 15 premium materials. Choose your shape, size, material, and finish for an instant quote.

Branded sticker on cardboard packaging box
  • Branded sticker on cardboard packaging box
  • Die cut stickers held in a hand
  • Gold metallic stickers custom shape
Types of Stickers Materials Sticker Guides How to order Uses Start
Vinyl Stickers
White vinyl sticker easy peel backing

Durable, waterproof and suitable for everyday needs

Die Cut Stickers
Custom Die Cut Stickers in hand

Cut to the contour of your design for custom shape stickers

Kiss Cut Stickers
Summer stickers single cut in hand

A protective printed border makes these easy to peel away from the backing.

Round Stickers
round stickers in hand

Our bestselling shape! Bring your logos to life and print them on classic round adhesive stickers

Clear Stickers
Glossy clear sticker of a bike on laptop

Showcase your design with transparent film for a seamless look on any surface!

Rectangle Stickers
Rectangle stickers on laptop

Create rectangle designs with square or rounded corners in any size up to A3

QR Code Stickers
QR code scan ingredients

Revamp your labelling game and connect with customers faster using printed QR codes

Photo Stickers
Turn snaps into stickers

Create and share fun sticky photos of your pets, friends and family

Paper Labels
tea caddy labels

Our most popular material, these paper labels are excellent quality used for everyday needs

Window Stickers
Window restaurant clear round decal signage

Customisable, ultra-removable, waterproof window decals

Holographic Stickers
holographic stickers thank you

The iridescent rainbow effect makes an awesome sticker.

Logo Stickers
Personalised logo sticker of Ice Hockey Team

Personalise a sticker and add your logo. Give them customers or take to events

Custom sticker printing service in the UK

Looking for branded stickers that make a lasting impression? Our custom stickers UK service offers complete control over every detail. Choose from bespoke shapes and sizes, 15 premium materials, and 4 protective sticker finishes to create exactly what you need.

Complete customisation at your fingertips

Whether you're designing for product packaging, promotional events, or personal projects, we deliver exceptional quality. Select from matte or glossy white, clear, holographic or waterproof materials. Every sticker features an easy-peel edge for simple application. Enhance your custom decals with waterproof laminate or varnish finishes that ensure durability in any condition.

Why Avery custom stickers?

We've been helping businesses and individuals create personalised stickers for decades. Whether you're promoting your brand, showcasing a special cause, supporting your favourite team, or making something fun - we have the right solution. Stick them on laptops, phones, bottles, cars, or clothing. Always unique, always personal.

Fast turnaround and shipping

Delivery times vary by format: sheets and single stickers ship in 1-3 working days, or choose Express for next working day UK delivery. Sticker rolls take 13-15 working days.

  • Wide range of market-leading materials
  • Trusted by businesses across the UK
  • Every order made with care and packed by hand

Materials

Compare our selection of 15 paper & waterproof plastic materials with both permanent and removable adhesives.

Vinyl Stickers
White vinyl sticker easy peel backing

Durable, waterproof and suitable for everyday needs

White Paper Stickers
Glossy white paper sticker on product jar

Our most popular material offers excellent quality for everyday needs

White Plastic Stickers
White film stickers on juice bottles

Easy to apply, water resistant and ideal for everyday use, including bottling

Waterproof Stickers
Waterproof plastic sticker on drinks bottle with bubbles

Tough and tearproof, these resist oil and are freezer-safe. Great for both inside and outside

Clear Stickers
Glossy clear sticker of a bike on laptop

Showcase your design with transparent film for a seamless look on any surface!

White Recycled Stickers
White recycled sticker on glass jar

Made from 100% recycled waste. No bleach used, so 'freckles' show through.

Removable Paper Stickers
White removable paper sticker on cardboard box

Leaving no mark behind, our peelable paper is excellent if you need to remove

Brown Kraft Stickers
Brown kraft paper stickers on candle jar

100% recycled paper our Kraft is perfect for organic, rustic or homemade products

Holographic Stickers
holographic stickers thank you

The iridescent rainbow effect makes an awesome sticker.

Silver Stickers
material metallic glossy silver

Looking for a glossy shiny background or writing, this silver metallic is perfect

Heavy Duty Stickers

Our toughest sticker material, ideal for all heavy duty and heavy wear

Personalised Gloss Stickers

If you're looking for a very shinny waterproof surface, a gloss finish is advised

Personalised Matt Stickers

Most of our materials come with a matt option, take a look at our range

Cream Stickers
Cream Textured Paper Bottle Label

With a cream colour and luxury texture, this upmarket material is seen on wine bottles

Labels by Material
Avery custom printed label materials

Find the label material that's right for your project

Avery material sample pack every material

Free materials sample pack

Want to see the quality before you order? Request a free sample sticker pack! We’ll send all material types with descriptions to help you choose.

Have questions? Call us at 📞 0800 80 50 20 – we love hearing from our customers!

roll sticker sheet labels blue background

Formats: which sticker type is best for you?

Custom-made stickers come in three formats, each suited to different needs. All are printed in full colour on high-quality materials and available in custom sticker shapes and sizes.

  • Sticker sheets - Multiple stickers printed on A4 sheets. Ideal for variety packs, smaller orders, or when you need different designs together. Low minimum quantities and fast turnaround.
  • Single stickers - Individual pieces, perfect for handouts, packaging inserts, or promotional giveaways. Easy to include one with every customer order.
  • Sticker rolls - Best for high-volume needs and automated application. Choose rolls for efficient labelling of products, packaging lines, or retail displays.
Comparison of gloss laminated paper and plastic

Sticker finishes: protect and enhance your design

We offer four protective sticker finishes that shield your printed design while adding a polished look. The right finish depends on where your stickers will be used and the look you want to achieve.

Varnish finishes

Varnish is a thin, transparent coating applied after printing. It protects against light scratches and keeps colours looking fresh longer.

  • Gloss varnish - Adds shine and makes colours more vibrant
  • Matte varnish - Creates a smooth, non-reflective surface

Lamination finishes

Lamination adds a 12µm clear plastic film over your printed design. This provides stronger protection against moisture, abrasion, and handling than varnish alone - ideal for stickers that need to last.

  • Gloss lamination - Bright, shiny finish with excellent durability
  • Matte lamination - Elegant, sophisticated finish that resists fingerprints

Read our guide on choosing between lamination and varnish finishes

Sticker camera custom cut

Sticker sizes, shapes and custom cuts

Create stickers in all the most popular sticker shapes and sticker sizes - or go completely bespoke with custom manufacturing, printing, and precise digital cutting. No cutting tools needed, no extra cost.

Custom shapes

  • Create custom cut stickers in the shape of a logo or illustration by selecting the Custom Shape option in the configurator and importing the print file.

File recommendations

  • Import a PNG file with a transparent background.
  • The software will automatically draw the cutting line with a margin around the design.

Standard sizes

We offer stickers in popular dimensions from small to large:

  • Small sizes start at 10 mm x 10 mm
  • Large sizes up to 420 mm x 297 mm (A3)

Need a specific dimension? Enter custom measurements when you order.

How to order your personalised stickers

Getting custom stickers made is straightforward. Follow these steps to go from idea to finished product. Compare pricing and options - no design required to get started.

Custom stickers die cut materials
  1. Choose your format - Decide between sticker sheets, single stickers, or rolls based on your quantity needs and how you'll apply them.
  2. Select your shape and size - Pick from standard shapes or request a custom cut. Enter your dimensions or choose from preset sizes. Check the label size guide for popular applications.
  3. Pick your material - Consider where your stickers will be used. Waterproof vinyl for outdoor use, paper for packaging, clear for a seamless look. Request a free sample pack if you're unsure.
  4. Select your quantity  - Start small with our low minimums or save with bulk discounts.
  5. Add a finish - Protect your design with varnish or lamination. Gloss adds vibrancy, matte reduces glare.
  6. Upload your design - Add your artwork, or create something new using our free Design & Print software with ready-made design templates.
  7. Review and order - Check your digital proof, and complete checkout. Most orders ship within 1-3 working days.

Make s Sticker

photo stickers on a laptop

Why choose a professional sticker printing service

When your stickers represent your brand or mark a special occasion, quality matters. Here's what sets our professional printing service apart.

Consistent results every time - Commercial printing equipment delivers sharp colours, precise cuts, and reliable adhesion across your entire order. No variations between batches.

Access to specialist materials - Choose from 15 materials including waterproof vinyl, metallic finishes, and eco-friendly recycled options. Materials you simply can't achieve otherwise.

No equipment investment - Skip the printer, cutting tools, and trial-and-error. Get polished results from your first order.

Time savings - Focus on your business or event while we handle production. Upload your design and we do the rest.

Expert support - Our team reviews artwork and offers guidance. Questions about materials or finishes? We're here to help at 0800 80 50 20.

Frequently asked questions

A custom sticker is designed specifically for you, featuring your own text, logo, artwork, or branding. Unlike standard off-the-shelf designs, we tailor everything to your requirements. You choose the shape, size, colours, finish, and message - from bold brand logos to fun illustrations or detailed product information. The result is something completely unique that represents your brand or personality.

The choice depends on how you'll use and distribute your stickers.

Die-cut stickers are cut all the way through both the sticker and backing paper, following your design's exact shape. When you peel one off, it's already perfectly shaped with no extra backing around the edges. They look sleek and work brilliantly for handouts, packaging inserts, or sticking on products and personal items.

Kiss-cut stickers are cut through the sticker layer only, leaving the backing paper intact around the design. This extra space can include additional design elements, your logo, social media handles, or instructions. They're easier to peel and ideal for sticker sheets, promotions, or designs with fine details.

Several elements combine to create a quality sticker:

Strong visual design - A great sticker grabs attention. Whether it's your logo, a bold graphic, or a fun message, keep it clear, on-brand, and visually striking. Simple and memorable works best.

Appropriate materials - Match the material to your purpose. Vinyl for durability and outdoor use, paper for eco-conscious packaging, clear for a seamless look. The right choice feels as good as it looks.

Reliable adhesive - The adhesive should suit the job - permanent for products, removable for promotions, repositionable for temporary displays.

Sharp print quality - High-resolution printing ensures your design looks polished with crisp colours and clean lines.

Precise cutting - Die-cut for a sleek finish, kiss-cut for easy peeling - the cut style affects both appearance and usability.

Use our free design tools, upload your artwork, and we'll print and deliver straight to your door.

The ideal material depends on where and how you'll use your stickers.

Vinyl - Best for durability and outdoor use. Waterproof, weather-resistant, and long-lasting. Perfect for bottles, laptops, cars, packaging, and anything exposed to the elements.

Paper - Best for eco-conscious and short-term applications. Ideal for product packaging, gifts, or event branding. Recyclable and budget-friendly, though not waterproof.

Clear - Best for a seamless, "no-label" look where only your design is visible. Waterproof and stylish on glass, windows, bottles, and smooth surfaces.

Removable - Best for temporary use. Special adhesive peels off cleanly without residue. Great for promotions, wall decals, window displays, or anywhere you need flexibility.

Custom stickers work brilliantly across many applications:

  • Branding and packaging - Add your logo or slogan to boxes, bags, jars, or parcels
  • Marketing and giveaways - Create promotional stickers customers will love for events and freebies
  • Product labelling - Label candles, cosmetics, food jars, bottles, and handmade goods
  • Weddings and events - Personalise party favours, invitations, and decorations with names, dates, or messages
  • Everyday creativity - Decorate laptops, water bottles, scrapbooks, journals, and more

Reviews