Privacy Policy & Cookies

May 2018

Here at Avery and Avery WePrint [Avery UK] we take your privacy very seriously. This Privacy Policy sets out the basis on how any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. The Policy also explains your personal data rights under the General Data Protection Regulation [GDPR].

How We Use Your Information

We will never sell your details on to any other companies and we have processes in place to keep your information as secure as possible.

You can visit our websites without giving any details about yourself, however we store access data in server log files. These files will include your IP address and are deleted automatically every 10 days. If you use our Design & Print application, we keep these files for 21 days as they are essential for any technical investigations we carry out when trying to find the source of a defect.

These files are evaluated solely to ensure a trouble-free operation of our sites and to improve our offering. They do not allow us to draw any conclusions about you.

We collect and store personal data so that we can successfully deliver the service you require, such as a newsletter, a Design & Print account or an order through our WePrint site. We will never send you marketing information, unless you have given us permission to do so.

The type of data collected can be seen in the respective input forms. Mandatory fields are marked as such because the data is necessary for our performance of a contract with you.  By completing these fields you are giving us the legal basis and consent for us to hold and use your data.

We will store your information until it is no longer needed, after the expiration of statutory preservation duties, either upon you deleting your account or you sending us a request via¬†[email protected]. Should you not access your account for a consecutive period of 3 years, we may delete your details. Should you then want to use your account, you will need to create a brand new account.

We hold data collected regarding complaints about our products or service in our complaints database for a maximum of 6 years.

In some limited circumstances, Avery UK may be legally required to share certain personal data, which might include yours, if we are involved in legal proceedings or complying with legal obligations, a court order, or the instructions of a government authority.

Who Helps Us Process Your Information?

We use a select number of trusted external service providers for certain technical data analysis and development, processing and/or storage. These providers include (but are not limited to) companies that help us to get your purchases to you, such as payment service providers and delivery companies.

All service providers are carefully selected and meet high data protection and security standards. We only share information with them that is required for the services offered.

Some of your personal data may be stored in countries that are not part of the European Economic Area. We take additional steps to ensure that your personal data is treated just as safely and securely as it would be within the UK and under the GDPR.

Should there be a security breach, we follow strict procedures as defined by the Information Commissioner's Office [ICO]. We regularly check our systems to ensure they are safe and we promise that in the unlikely event of a security breach, we will let you know.


Data use when signing up for Design & Print Account

In the course of signing up for a personal, online account within our Design & Print services, we will obtain and store personal data from you for contractual reasons so that we can store saved projects on your behalf. This data includes your designs and account details. Your email address will act as your account ID. We ask for your name so that we can welcome you to the site and so you know that you are logged in. We will not use your data for direct marketing communications, unless you have opted in to receive our newsletter.

Your data is stored on our secured servers and is accessible to selected Avery UK employees, such as consumer service agents for the provision of technical support. We may, if requested by you, view and edit your saved projects in order to optimise or correct your designs for printing. In addition, Avery UK may view your saved projects from time to time for New Product Development purposes. We will never share your personal data or designs with third parties and will delete all stored data once it is no longer needed.

Accounts that are inactive for 3 years will be flagged for deletion.  If no activity occurs for an additional 12 months (48 month total), your data and designs may be purged in order to protect the privacy of your personal information. 
If you would like to delete your account at any time please contact [email protected] along with requests for any projects you wish to take with you. If you need to change or correct your information you can do this via [email protected]

By signing up for an Avery Design & Print account, you confirm that you have read this privacy policy, that you are over 18 years of age and that you consent to us having access to your designs.

Data use when signing up for a WePrint Account

If you create an account with Avery WePrint, this account is used by you to store your purchase history and designs saved within the Avery WePrint design tool. This data includes your designs and account details. Your email address will act as your account ID.

The data is stored on our secured servers and is accessible to selected Avery UK employees, such as consumer service agents when providing technical support. We may view and edit your saved projects or orders in order to optimise or correct your designs for printing and order fulfilment. We will only use your data for marketing purposes if you give Avery UK permission to do so. You can manage this permission within your WePrint account.¬† You may also opt out of email communications by clicking on the link provided in each of our newsletters or by contacting customer services on [email protected].

We ask TrustPilot¬ģ to send you an invitation to rate our service after you have purchased; this email is only used for the purpose of the invite.

Use of cookies

We use cookies when you visit our sites. These cookies are used to ensure that our sites work properly, some features will not function if you block cookies.  We use four types of cookies, here’s how and why we use them:

  1. Site Functionality Cookies (session cookies) ‚Äď which are deleted when you close your browser. These cookies are essential in helping you navigate our site. They are used to;
    1. Remember products you have ordered when you get to the basket.
    2. Identifying you as being signed in and keeping you logged in during your visit.
  2. Site Analytic Cookies ‚Äď these allow us to measure and analyse how you use our sites to improve their functionality and your experience. We use Google Analytics for site analysis. You may prevent the data generated by cookies related to your use of the website (incl. your IP address) from being recorded and processed by Google by downloading and installing their browser plug in ( These cookies do not allow us to identify you personally but are used to;
    1. Provide statistics on how our website is used.
    2. Help us improve the website by measuring and errors encountered..
  3. Customer Preference Cookies ‚Äď these remember your preferences such as language for the next time you use our sites.
  4. Advertising & Marketing Cookies¬†(3rd Party) ‚Äď these cookies are used to deliver Avery relevant ads and promotions to you on our site and third party platforms¬†and websites such as Facebook, Bing and Google. These 3rd parties may use this information to target advertising to you on other websites.

How to delete cookies

If you want to delete any cookies that are on your computer¬†the ‚Äúhelp section‚ÄĚ in your browser should provide instructions on how to locate the file or directory that stores cookies. Alternatively, you can¬†click on the links provided below.¬† Please note that by deleting or disabling future cookies your experience of our sites may be affected.

Deleting cookies:

Please note that disabling cookies may limit your access to some features of our websites.

Your Rights

Under the new General Data Protection Regulation [GDPR] of 25th May 2018, you have the following rights with regards to your data:

Right to be Informed

You have the right to be informed about the collection and use of your personal data. This Privacy Policy should provide you with the information you need to understand how Avery UK uses your data. We regularly review our Privacy Policy and will update you on any changes we make.

Right of Access

You have the right to access the personal data that Avery UK holds for you.

Right to Rectification

You have the right to have inaccurate personal data rectified, or completed if it is incomplete.

Right to Erasure

You have the right to have any personal data we hold to be deleted.¬† The right to erasure is also known as ‚Äėthe right to be forgotten‚Äô.

You can unsubscribe from our newsletters at any time. This will not erase your data from any other service you have signed up for, but it will stop any marketing emails being sent to you.

Right to Restriction

You have the right to request the restriction or suppression of your personal data. This means Avery UK are permitted to store your personal data, but not use it. However, this may make the delivery of certain services impossible.

Right to Data Portability

The right to data portability allows you to obtain and reuse the personal data Avery UK holds on you for your own purposes across other services. This allows you to move, copy or transfer personal data easily from one IT environment to another in a safe and secure way, without hindrance to usability.

Right to Object

You have the right to object to Avery UK processing your data if you believe we do not have a legitimate reason for processing it, for example, direct marketing. Please direct any objections you have to our Data Protection Officer at [email protected]

Rights in relation to automated Decision Making & Profiling

This right refers to data processing that is done automatically without human involvement. In the case of Avery UK, this refers to our newsletter and websites, where we may use information we collect to tailor our marketing messages and product information to you.

You can make requests regarding any of these rights via an email to [email protected]. We will action these requests free of charge within 4 weeks of the request being received.

Any Questions?

If you have any questions about this policy, you may contact our Data Protection officer at [email protected]

If you have a concern about Avery UK’s information rights practices you can contact the ICO directly

For general questions, you can also contact us on our Freephone helpline: 0800 805020 or by emailing [email protected]



CN: 04310986

Yorkshire, WF10 5QU