Personalised Brown Kraft Stickers - Use Your Design

Our environmentally-friendly material

100% recycled light brown kraft paper
22 popular shapes, including custom
Formats include sheets, roll & single stickers
Good for handwritten additions
Permanent adhesive
Splash proof
Freezer safe
White underprint for enhanced colours
Recyclable
Biodegradable
Vegan

Artwork Guidelines

Remove any white background from your image where you wish the kraft material to be visible using our tool, or upload an image with a transparent background. Please review our artwork guidelines to make the perfect kraft label.

Make Your Personalised Brown Kraft Stickers

Create custom kraft stickers with a natural, rustic finish. Perfect for artisan products and eco-conscious brands.

Frequently asked questions

Kraft stickers are made from unbleached brown paper that retains its natural wood fibre colour and texture. This gives them their distinctive rustic appearance and makes them a popular choice for eco-conscious brands, handmade products, and artisan food packaging.

Standard kraft paper stickers are not waterproof, as the natural paper material can absorb moisture. If your products need water resistance, consider our vinyl or plastic sticker materials instead, which offer full waterproof protection.

Yes, white ink printing on kraft paper creates a beautiful contrast against the natural brown background. Our WePrint service offers white ink options for kraft stickers, which works particularly well for elegant product labels, logos, and text-based designs.

Make your own personalised brown Kraft stickers

The brown Kraft material is perfect for weddings, garden parties, gifts, crafts and organic products, giving a truly authentic look and feel. Our brown Kraft stickers will bring an authentic, environmentally-friendly, and truly homemade aura to your products. Creating an elegant vintage look, our brown Kraft stickers are a fabulous option for those homemade and handcrafted products in need of an authentic finishing touch. It is our only material made 100% from recycled paper and is also biodegradable, it is, therefore, our more 'eco' paper material in our collection.

Our customers commonly use brown Kraft stickers for luxurious and ornate designs, however, they can be entirely customised based on your unique requirements. We offer handy but simple guidance on how to create the perfect sticker as well as free design templates just in case you need a touch of inspiration. Our Kraft stickers are light brown in colour and with a permanent adhesive. We apply an extra layer of white underneath your design making the colours vibrant on top of the light brown. We help many of our customers personalise labels with their design, give us a call if you need any help with the design or print process, we also send out free samples of our brown Kraft so if you need to see it against your product before you make an order then just get in touch and we'll send in the post.

Top tip

The earthy base of our brown Kraft stickers creates a beautiful canvas for metallic colours and especially bold light colours like whites and other high-contrast colours. It is idyllic for eco and organic products or for catchy messaging. The recycled material is extremely well suited to the environmentally-conscious consumer.

Vanilla and honey candle with kraft label

Why choose brown kraft stickers for your products

Brown kraft stickers bring a natural, earthy aesthetic to your products that customers instantly associate with authenticity and quality. The distinctive unbleached paper creates a rustic, handcrafted look that works beautifully for artisan brands, handmade goods, and eco-conscious businesses.

Our kraft paper stickers are particularly popular for:

Food and drink products - jam jars, honey pots, craft beer bottles, and artisan food packaging
Handmade and craft items - candles, soaps, jewellery boxes, and gift wrapping
Wedding and event stationery - favour bags, envelope seals, and table decorations
Small business branding - product labels that communicate quality and care

The natural brown colour provides an excellent backdrop for both coloured and white ink printing, allowing your designs to stand out while maintaining that organic, premium feel. With Avery's professional printing service, your kraft stickers are printed with precision on quality material that looks and feels authentic.

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Customise your kraft stickers with any design

Creating your personalised kraft stickers is simple. Upload your own artwork or choose from our library of professionally designed templates - either way, you'll receive high-quality printed stickers delivered to your door.

Choose from a range of shapes including round, square, rectangular, and oval to suit your packaging perfectly. Our kraft stickers are available in multiple sizes, from small product seals to larger feature labels. Whatever your requirements, you can explore all our sticker materials to find the perfect match for your brand.

Every order is printed in-house at our UK facility, with careful attention to colour accuracy and print quality. We offer low minimum quantities, making kraft stickers accessible whether you're a small maker or an established business scaling up production.