Custom Premium Printed Roll Labels

Design Your Own High-Quality Custom Labels & Stickers

Machine Applied Hand Applied Materials Reviews Buy

Personalise and order your self-adhesive roll of stickers

At Avery, we offer our labels and stickers on rolls now too! Easily create your personalised design on our free software.

Get professional quality labels with our printing service. You will be able to create your custom self-adhesive label to match your personality and brand thanks to our wide range of materials, shapes and sizes.

We’ve added four new exciting materials to our range.

  • Cotton Touch Paper: made with 5% cotton to give a textured feel. High-strength making them great for the fridge or ice bucket.
  • Grass Paper: An environmentally friendly material which is biodegradable and made using 30% grass fibres and uses 20% less Co2 compared to normal paper from pulp.
  • Hemp Paper: Give a rustic effect to your products with this material composed of 50% hemp fibres visible to the naked eye. Ideal for highlighting the natural side of your creations.
  • Ocean Bound - Sustainable White Film: This highly ECO beneficial material is a PP film which is made from chemically recycled plastic collected from beaches, stopping it from entering the sea and becoming a pollutant.

Compare materials

Why buy roll labels? This technique allows manual or automatic machine application - giving you options. Whether you are a business with a need for quick labelling or an individual for whom the manual application is sufficient, self-adhesive labels on rolls will be ideal. 

Are you wondering what design or colour you can print? All colours are possible. When you use our printing service, we add a white underprint for clear/transparent, silver, and grass paper sticker materials. This helps your colours stand out in the final print. Your labels will look more vibrant than those printed at home.

Not sure which size to choose? At Avery, we've got you covered and to make your life easier, check out our label size guide now!

However, if you encounter problems or need help to carry out your project, do not hesitate to contact our customer service who will be able to assist you.

Machine Applied

If you use a machine to apply your labels, for example for bottles, food products or cosmetics, you need them to be printed on rolls. You can choose the winding direction from 8 options and the core size from 3 options.

Stickers on rolls beer labels

The winding direction

You can choose:

  • an outside wound direction:  the labels are printed on the outer side and visible without unrolling the roll.
  • an inside wound direction:  the labels are then printed on the inside and visible only when you unroll the roll.

You can then choose the orientation of the label on the roll:

  • Bottom-Edge Leading: Bottom of your design visible first
  • Top-Edge Leading: Top of your design visible first
  • Left-Edge Leading Left side of your design visible first
  • Right-Edge Leading: Right side of your design visible first

This information can be found in the technical specifications of your machine. Contact the manufacturer if you have any doubts.

Example of a bottom-edge leading roll label
Example of a top-edge leading roll label
Example of a left-edge leading roll label
Example of a right-edge leading roll label
Example of a Roll Label Core

Core Size

The core size is the inner diameter of the cardboard roll that holds the label roll. It is important to choose the diameter that matches the technical characteristics of your machine.

We offer 3 sizes of core:

  • 76 mm (standard)
  • 40 mm (with additional cost)
  • 25 mm (with additional cost)

The width of the roll depends only on the size of your labels.

Hand Applied

If you manually apply your self-adhesive labels to your products and packaging, you can choose between sheet labels and roll labels.

Hand applied roll labels for candle makers

To be more efficient when applying your stickers in rolls, you can use a dispenser. Your roll of labels is thus held and easier to handle: no need to lift and put it back between each application.

Dispensers are available to buy online, or you can make your own with a simple wooden, plastic, or metal bar held on each side.

Hand Applied Specification:

  • Winding direction: outside wound
  • Label orientation: left-edge leading
  • Core diameter: 76mm

If you want a specific option, choose Machine Applied in our configurator.

Hand applied roll labels using a dispenser

The advantages of sticker rolls

Adhesive labels on rolls have many advantages:

  • Simple to use: They are more straightforward to separate from their backing than sheet labels, as we eliminate the surplus material surrounding your labels.
  • Easy to store: The rolls can be neatly piled in a closet or storage area with the labels in sight, allowing you to quickly select the required model.
  • Economical for large quantities:  manufacturing in rolls requires more preparation than in sheets, but once the machine is started, it is faster. Sheets are therefore more suitable for small quantities, and rolls for large quantities. What is a large quantity? Around 2000 labels for a 40 mm round format but from 500 labels for large formats.

Material Comparison

ROLL compare material GLOSS PAPER

Properties

  • Permanent adhesive
  • Freezer safe
  • Gloss finish
  • Protective varnish or lamination
  • 80 gsm
  • Good to know

    Our gloss paper is especially suited for colourful designs. Add a gloss lamination to protect your labels against water, oil, chemicals and UV.
    Gloss Paper Roll Labels
    Roll compare material MATT PAPER

    Properties

  • Permanent adhesive
  • Freezer safe
  • Matt finish
  • Protective varnish or lamination
  • 90 g/m²
  • Good to know

    Our matt paper gives a premium look to your labels. Add a matt lamination to protect your labels against water, oil, chemicals and UV.
    Matt Paper Roll Labels
    ROLL compare material white plastic

    Properties

  • Permanent adhesive
  • Suitable for freezing
  • Waterproof
  • Tear-proof
  • Resistant to fatty substances
  • Glossy finish
  • Protective varnish or lamination
  • Polypropylene 58 μm
  • Good to know

    This resistant glossy polypropylene film is ideal for any products that would be used in a bathroom or a kitchen. Add a lamination to extend the life of your labels.
    White Plastic Roll Labels
    ROLL compare material clear plastic

    Properties

  • White underprint tips
  • Permanent adhesive
  • Freezer safe
  • Waterproof
  • Tearproof
  • Oil resistant
  • Matt or gloss finish
  • Protective varnish or lamination
  • Good to know

    This clear film is made of heavy-duty polypropylene. We add a white underprint at no extra cost to make your colours pop. Add a lamination to extend the life of your labels.
    Clear Plastic Roll Labels
    ROLL compare material TEXTURED

    Properties

  • 90 gsm
  • Permanent adhesive
  • Freezer safe
  • Off white colour
  • Matt finish
  • Protective varnish
  • Good to know

    This off-white textured paper with a matt finish will give a luxury look and feel to your labels. It is perfect for minimalist or vintage designs.
    Textured Paper Roll Labels
    ROLL compare material silver plastic

    Properties

  • Permanent adhesive
  • Freezer safe
  • White underprint
  • Matt or gloss finish
  • Protective varnish or lamination
  • Polypropylene 50 μm
  • Good to know

    Our metallic foil will make your products stand out. We add a white underprint at no extra cost to make your colours pop. Add a lamination to extend the life of your labels.
    Silver Plastic Roll Labels
    Cotton touch roll label material

    Properties

  • Permanent adhesive
  • High wet-strengh
  • Freezer safe
  • Recyclable
  • Biodegradable
  • Vegan
  • Contains 5% cotton
  • Resists from -20°C to 80°C
  • Protective varnish or lamination
  • 100 gsm
  • Good to know

    Premium paper made with 5% Cotton to give it a textured yet contemporary feel. Great wet-strength means it's perfect for bottle labels going in a fridge or ice bucket.
    Cotton Touch Roll Labels
    Grass paper roll label material

    Properties

  • White underprint
  • Permanent adhesive
  • Freezer safe
  • Recyclable
  • Biodegradable
  • Vegan
  • Protective varnish or lamination
  • 80 gsm
  • Good to know

    Paper made using 30% grass fibres, giving this material a unique and interesting look. Due to the sustainability of grass, it is also uses 20% less Co2. *Compared to normal paper from pulp.
    Grass Paper Roll Labels
    ROLL compare material hemp paper

    Properties

  • Permanent adhesive
  • Freezer safe
  • Recyclable
  • Biodegradable
  • Vegan
  • Protective varnish or lamination
  • 90 gsm
  • Good to know

    Give a rustic effect to your products with this material composed of 50% hemp fibers visible to the naked eye. Ideal for highlighting the natural side of your creations.
    Hemp Paper Roll Labels
    Ocean bound roll label material

    Properties

  • Permanent adhesive
  • ECO positive
  • Freezer safe
  • Waterproof
  • Tearproof
  • Oil resistant
  • Matt or gloss finish
  • Protective varnish or lamination
  • Polypropylene 58 µm
  • Good to know

    Sustainable White Film This highly ECO beneficial material is a PP film which is made from chemically recycled plastic collected from beaches, stopping it from enetering the sea and becoming a pollutant.
    Sustainable White Film Roll Labels
    Removable plastic roll label material

    Properties

  • Removable adhesive
  • Waterproof
  • Tearproof
  • Oil resistant
  • Chemical resistant
  • Freezer safe
  • Recyclable
  • Vegan
  • Polypropylene 53 µm
  • Good to know

    A white plastic film material with a removable adhesive, leaves no residue behind. Easy to apply and durable, ideal use for cosmetic products with squeezable containers.
    Removable White Plastic Roll Labels
    ROLL compare material removable paper

    Properties

  • Removable adhesive
  • Peelable, leaves no mark
  • Cold resistant
  • Handwritable without varnish
  • Recyclable
  • Biodegradable
  • 78 gsm
  • Good to know

    Same as our normal paper but with a removable adhesive. This adhesive is low tac, so it'll stick to what you want it to but it can easily be removed with no residue left behind. Please test when using on delicate surfaces.
    Removable Paper Roll Labels
    ROLL compare material GLOSS PAPER
    Gloss Paper
    ROLL compare material MATT PAPER
    Matt Paper
    ROLL compare material white plastic
    White Plastic
    ROLL compare material clear plastic
    Clear Plastic
    ROLL compare material TEXTURED
    Textured Paper
    ROLL compare material silver plastic
    Silver Plastic
    Cotton touch roll label material
    Cotton Touch Paper
    Grass paper roll label material
    Grass Paper
    ROLL compare material hemp paper
    Hemp Paper
    Ocean bound roll label material
    Ocean Bound
    Removable plastic roll label material
    Removable Plastic
    ROLL compare material removable paper
    Removable Paper

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    Frequently asked questions about roll labels

    Roll labels are just labels but rather than supplied on the flat sheets like you may expect, they come wound up on a roll, meaning you get a lot of labels which can be stored very easily.

    We take a roll big enough to house the size of label selected. We then unwind the label as it goes through the printing process and re-wind up the roll at the other end so you receive a nice neat and tidy roll.

    • Fast and efficient labelling of your products by hand or machine

    The winding direction is the direction in which the labels run relative to the roll. The labels can be positioned towards the inside or outside of the roll, with four possible orientations for each option.

    It is important to choose the winding direction required by your labeling machine. You will find this information in the technical specifications provided by the manufacturers. If you have any doubts, we advise you to contact them.

    The core is the cardboard roll that holds the paper or plastic roll on which the labels are stuck.

    The standard core size of our custom roll labels is 76mm diameter but you can also choose a diameter of 40mm or 25mm.

    You can use labels on a roll in the same way you would any sort of labels, whether they are single cut stickers or on a sheet. You can peel and stick them by hand or even use the roll as part of an automated label application process!

    Label & Sticker Roll Reviews