How much do labels cost?

Label prices explained in full transparency and cost-saving tips

 

    The first thought to pop into anyone who's looking to buy labels head is often "how much do labels cost?". The easiest and quickest way to find out how much your label or sticker will cost is to use our blank label and custom label configurator to get an instant quote. 

    We get a lot of questions regarding label prices, cost-saving tips and whether it is more cost-effective to print labels yourself or get them printed by a print service, so we thought it would be helpful to address the following in this article:

    How much do blank labels cost and why?

    Avery blank label prices start as low as £0.08 per A4 sheet with a minimum order value starting from only £1. Select your options (shape, size, material and quantity) in our blank label price calculator to get an instant quote.

    We also have special packs of labels pre-organised into 10, 25, 40, 100 or 250 sheets with special features and sustainable certificates. Have a look at our premium labels with UltraGrip‚ĄĘ technology, our security labels and our FSC labels.

    Blank label prices depend on 5 main factors:

    • the material: the more special features you need, the more expensive it gets. This is purely down to how much more it costs to produce a technically advanced label material. For instance, A4 sheets of matt white paper cost a lot less than glossy clear plastic.¬†
       
    • the number of labels per A4 sheet: the bigger the label, the more expensive it gets, because your need more material. For instance, you can fit twenty-four small 40mm round labels on an A4 sheet but only six 80 mm round labels. So for the same price, you can get 2,400 small 40mm round labels but only 600 larger 80 mm round labels.
       
    • the number of sheets: fixed costs such as labour, production set-up and packaging are the same regardless of the quantity. So the more your order, the cheaper it gets. We like to pass this cost-saving down to our customers, many of whom are small business owners. You'll find all of our pricing has savings added as quantity increases. And good news: if your order is higher than ¬£40, you are eligible for free delivery!
       
    • the product and service quality: our blank label materials need to pass several tests from our technical experts (durability, compatibility with most popular printers, water resistance. As label leaders, we like to invest in innovation to drive the labelling world forward as can be seen in our UltraGrip and QuickPeel technology. We also provide free services available to all who buy Avery labels,¬† such as unlimited access to our Avery Design & Print Online software which has free templates, barcode generator, easy mail merge and more.

     

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    How much do custom-printed labels cost and why?

    If you thought professional printing was reserved for medium-size businesses, think again! Avery custom-printed label prices start as low as £12 for 2 sheets of labels: affordable even for small businesses! Configure your labels in our simple labels and stickers configurator to get your price.

    Custom-printed label prices depend on 7 main factors:
    • sheets vs rolls: sheets are the best option for small quantities (usually below 1,500 labels) but rolls become more cost-effective for large quantities (usually over 1,500 labels). At Avery, we are pleased to offer both options to our customers. For even more options¬†our friends at label.co.uk offer an enhanced range of labels on rolls.
       
    • the printing method: at Avery, we use CMYK digital printing which allows small production runs at affordable prices whereas print services using offset printing require huge quantities to be competitive. We also offer white ink on clear and coloured materials at no extra cost.
       
    • the material: the more features you want (recycled, removable adhesive, metallic effects, waterproof, etc) the more expensive the raw materials to create the labels are. This cost gets passed down to the consumer.
       
    • the finish: adding a varnish to your labels will cost slightly more (+2% for a matt finish, +4% for a gloss finish and +10% for an antimicrobial protection), but it will protect them from exposure to moisture, abrasion, light, scuffs and smudges.
       
    • the size of labels: the more labels you can fit on a sheet, the cheaper it is per label and the more the more expensive it is. At Avery, we also offer custom sizes at no extra cost.

     

    • the number of labels: fixed costs such as labour, print file generation, machine set-up, quality control and packaging are the same regardless of the quantity, so the more your order, the cheaper it gets. At Avery we pass this saving down to the consumer so our pricing model is designed to give you a bigger discount the higher the quantity of labels you need.¬†
       
    • the product and service quality: all our materials need to pass several technical tests before being offered as products. We invest in the best professional machines to guarantee the best possible results and we provide a free design software with great features such as background removal, pre-designed templates, free QR code generator and more. We also have a dedicated customer service team and a satisfaction guarantee.

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    How does the material choice affect label prices?

    The type of material you choose has a direct impact on the price of your labels. The more features you need, the more expensive your labels will be.

     
    Here are the top 6 types of features that are increasing label prices:
    • sustainable options:¬†the demand for eco-friendly materials is growing however the default still remains as paper and plastic giving them much larger economies of scale and therefore cheaper to procure. Additionally, recycled paper labels and compostable plastic labels are more complex to produce, and FSC labels require a dedicated traceability process, all of which increases the price.¬†
       
    • removable adhesive: it provides a secure bond to the surface material yet allows the label to be removed without leaving residue.¬† The complexity of the adhesive means it's more expensive than any standard adhesive.
       
    • colours and textures: these materials require additional treatment vs standard white paper. Metallic colours such as gold and silver are the most expensive.
    • ¬†
    • plastic vs paper: plastic labels are usually more expensive than paper materials, as they are more durable, waterproof, tearproof and oil resistant.
       
    • resistance to water: the higher the resistance, the more expensive it gets. It ranges from splashproof to fully waterproof materials. Avery's most resistant materials are tested to resist up to 3 months in seawater and are certified for marine shipment.
       
    • innovations: specific technologies are usually more expensive such as Avery UltraGrip‚ĄĘ technology for perfect print alignment and JamFREE‚ĄĘ printing, or Avery non-iron clothing labels that go in washing machines and dryers.

    Learn more about materials for Labels & Stickers

    Properties

  • Permanent adhesive
  • Splash proof
  • Hand writable without varnish
  • Biodegradable
  • Recyclable
  • Good to know

    No varnish finish is ideal material for handwritten additions. A high quality and long lasting paper. Suitable for non-fatty moist foods.
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    Properties

  • Permanent adhesive
  • Waterproof
  • Tearproof
  • Oil resistant
  • Freezer safe
  • Vegan
  • Recyclable
  • Good to know

    Durable white film material with permanent adhesive. Waterproof and resistant to oils and household detergents. Easy to apply due to its flexibility. Suited to bottles, squeezable toiletry and cosmetic containers.
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    Properties

  • Permanent adhesive
  • High wet-strength
  • Freezer safe
  • Biodegradable
  • Vegan
  • Recyclable
  • Good to know

    Antique white laid paper with a tactile ‚Äúhand-made‚ÄĚ appearance and feel in off-white colour. High wet strength, resistant to damage caused by moisture bloom and mould. Ideal for bottle, jar and can labelling. Long lasting and has water resistant properties.
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    Properties

  • Permanent adhesive
  • Splash proof
  • Freezer safe
  • White underprint
  • 100% recycled waste paper
  • Biodegradable
  • Vegan
  • Recyclable
  • Good to know

    Made from 100% recycled material, this brown kraft paper is great for adding a natural rustic look to products. White underprint is applied, which makes colours and text stand out. Made without the use of chlorine as bleaching agents. Finished with a protective matt varnish.
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    Properties

  • Permanent adhesive
  • Freezer safe
  • 100% recycled waste paper
  • Biodegradable
  • Vegan
  • Recyclable
  • Good to know

    An environmental friendly material, made from 100% post-consumer waste with a protective matt finish. Tiny imperfections give this off white material character.
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    Properties

  • Permanent adhesive
  • Waterproof
  • Tearproof
  • Oil resistant
  • Freezer safe
  • White underprint
  • Vegan
  • Recyclable
  • Good to know

    A clear durable material with white underprint which makes colours vibrant and text stand out. Perfect for glass bottles Tip: Uploaded images must have a transparent background where you wish the label to be clear
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    Properties

  • Permanent adhesive
  • Waterproof
  • Tearproof
  • Oil resistant
  • Resistant to extreme temperatures
  • Resistant to fatty substances
  • Chemical resistant
  • Good to know

    Ultra-resistant white vinyl. Weather resistant. Colours that last a long time, even outdoors.
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    Properties

  • Permanent adhesive
  • Waterproof
  • Tearproof
  • Oil resistant
  • Freezer safe
  • Hand writable without varnish
  • Vegan
  • Good to know

    Outstanding waterproof material which is waterproof, durable (chemical and abrasion resistant), conformable, steam sterilisable and offers a long life alternative to paper labels. Also referred to as Teslin.
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    Properties

  • Removable Adhesive
  • Peelable
  • Leaves no mark
  • Hand writable without varnish
  • Biodegradable
  • Recyclable
  • Good to know

    The adhesives used on this material are designed to provide enough adhesive strength to keep the label in place while it is needed and to leave no sticky residue behind when removed.
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    Properties

  • Removable adhesive
  • Waterproof
  • Recyclable
  • Vegan
  • White underprint
  • Leaves no mark
  • Oil resistant
  • Tearproof
  • Good to know

    A plastic removable material, great for when a permanent label isn't needed. Durable, waterproof, oil resistant and tearproof, for staying stuck and easy clean removal, leaving behind no residue. Great for sales, candles, windows or glass.  Available with matt or gloss finish.
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    Properties

  • Removable adhesive
  • Waterproof
  • Oil resistant
  • Tearproof
  • Recyclable
  • Vegan
  • White underprint
  • Leaves no mark
  • Good to know

    A clear temporary material that stays stuck until removal, great for sales or labels that can be removed after purchase. A white underprint is used, so that colour of text and images stay bright and as made. Easy and clean removal with no residue left. Available with matt or gloss finish.  
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    Properties

  • Permanent adhesive
  • Waterproof
  • Printed on sheet or single-cut
  • Good to know

    Holographic Plastic gives a wow effect to your labels with its iridescent effect in rainbow colours. Please note that this is printed without white underprint.
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    Properties

  • Permanent adhesive
  • Water resistant
  • Tearproof
  • Oil resistant
  • Freezer safe
  • White underprint
  • Vegan
  • Good to know

    This material gives a fantastic metallic appearance to colours. Water, light and heat resistant and is suitable for labelling cold and humid surfaces. Finished with a protective gloss varnish. Tip: Uploaded images must have a transparent background where you wish the label to be silver
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    Properties

  • Permanent adhesive
  • Freezer safe
  • White underprint
  • Vegan
  • Recyclable
  • Good to know

    A bright gold metallised printing paper. It is suitable for labelling cold surfaces. It is an excellent solution for labelling situations requiring an eye catching effect. Finished with a protective gloss varnish. Tip: Uploaded images must have a transparent background where you wish the label to be gold
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    White Paper
    Paper
    Waterproof
    White Plastic
    Cream Textured Paper
    Textured
    kraft material
    Brown kraft
    Recycled material
    Recycled
    Clear
    Clear
    Waterproof
    Vinyl
    Waterproof
    Waterproof (Teslin)
    Removable
    Removable
    Removable Plastic
    Removable Plastic
    Removable Clear
    Removable Clear
    holographic plastic label material comparison
    Holographic
    Silver label
    Silver
    Gold paper material
    Gold

    Blank labels or custom-printed labels: what is more cost-effective?

    Printing blank labels yourself is usually less expensive for small quantities and for simple label designs such as warnings, ingredient lists, barcodes, QR codes, addresses and more. Don’t forget to factor in the price of the ink and your printer maintenance though.

    Getting your labels printed by a professional print service is more expensive but it becomes cost-effective for larger quantities and complex designs. The print quality is higher which is important for small business branding stickers and product labelling. There are also get additional features such as white ink, varnishes and custom sizing.

    There are several aspects to consider when choosing your printing method, we hope this clears some things up.

     

    How are Avery Labels the Premium Option

    At Avery, we guarantee the best possible product and service quality at a competitive market price:

    • We constantly innovate and put lots of effort into producing more sustainable labels in eco-friendly packaging
    • All materials need to pass several quality tests before we can sell them
    • Avery Design & Print Online, our powerful easy-to-use design software, is completely free
    • We offer hundreds of free designs that you can customize to your liking
    • We have a friendly customer service team available Monday to Friday
    • We provide lots of tips and tutorials

    We have very competitive prices for our online offering, compare us using our blank label price calculator or looking to buy printed, personalised labels and stickers.

     

       

      How can I get cheaper labels?

      Here are a few cost-saving ideas for labels:

      • Optimize the size of your label so that you can fit as many as possible on a sheet
      • Order more labels at the same time to lower the price per label. At Avery, if you order ¬£40, you get free delivery.
      • Buy blank labels to print yourself from home if you need small quantities and not very often.
      • Choose a print service with digital printing like Avery's print service, it will be less expensive than a print service using offset printing which requires huge quantities
      • Subscribe to our newsletter and follow us on Instagram to get exclusive discounts
      applying label candle holder
      To apply your labels, you will need:
      Explanation of bleed in label printing
      Print your own Candle Labels with Avery!