Variable Data Printing - Making every label unique
Avery offers Variable Data Printing (VDP), making it possible to add unique text, barcodes, QR codes or numbers to every label and sticker printed on a sheet.
What is VDP?
VDP is a digital printing technique that lets you create hundreds of unique printed items—each personalised with different text or graphics. Whether you're creating mailing address labels, barcode stickers, or custom labels for packaging, VDP makes every piece feel one-of-a-kind.
What can you print with VDP?
The 4 step guide to adding variable data to your labels
As well as being able to use this service when printing your labels at home or the office, you can now use the VDP service with our professionally printed sheet labels.
1: Choose your label
Configure your label shape, size, material and quantity. Please note that this service is only available for the 'Sheets' format and standard sizes and shapes. Not available for custom shapes and sizes.
2: Open Design & Print
Click the 'Start designing or upload' button and choose 'Create'.
3: Add your variable data
Either choose the QR and Barcodes option in the left sidebar and provide your variable date in one of these ways:
- Enter manually
- Spreadsheet
- Sequential Number
Or manually add designs via the 'Navigator' to the right.
4: Check and review
Check your data by clicking each of the thumbnails in the Navigator.
Click 'Next' to review printing options. Here you can specify how many 'labels per design' you want printed.
Watch how to add VDP to your labels
Recommended VDP Products
Revamp your labelling game and connect with customers faster using printed QR codes
Effortlessly produce barcodes and have them expertly printed
Inkjet and laser printer compatible labels from £1
Print QR codes on our inkjet and laser compatible labels from £1
Related Articles
FAQs
Also known as Variable Information Printing (VIP), Variable Imaging (VI), or even Variable Data Publishing, this custom printing method is perfect for businesses looking to boost engagement through personalised marketing and targeted communications. The possibilities for customisation are endless—and the impact is unforgettable.
Create your custom printed variable data label