Variable Data Printing

Making every label unique

Avery offers Variable Data Printing (VDP), making it possible to add unique text, barcodes, QR codes or numbers to every label and sticker printed on a sheet.
What is VDP? How to add VDP? Products

The exciting possibilities of printing variable data

VDP is a digital printing technique that lets you create hundreds of unique printed items—each personalised with different text or graphics. Whether you're creating mailing address labels, barcode stickers, or custom labels for packaging, VDP makes every piece feel one-of-a-kind.
Variable data printing stickers numbered 123

What can you print with VDP?
  • Unique barcodes, QR codes & URLs
  • Mailing addresses
  • Personalised marketing content for different demographics or regions
  • Vouchers, discount codes & offers
  • Sequential numbering
  • Verification codes
     

The 4 step guide to adding variable data to your labels
create option in configurator

As well as being able to use this service when printing your labels at home or the office, you can now use the VDP service with our professionally printed sheet labels.

Step 1: Choose your label

Configure your label shape, size, material and quantity. Please note that this service is only available for the 'Sheets' format and standard sizes and shapes. Not available for custom shapes and sizes.

Step 2: Open Design & Print

Click the 'Start designing or upload' button and choose 'Create'.
Variable data printing barcode software tool

Step 3: Add your variable data

  • You can either choose the QR and Barcodes option in the left sidebar and provide your variable date in one of these ways:
    • Enter manually
    • Spreadsheet
    • Sequential Number
  • Or you can manually add designs via the Navigator to the right.

Step 4: Check and review

  • Check your data by clicking each of the thumbnails in the Navigator.
  • Click 'Next' to review printing options. Here you can specify how many labels per design you want printed.

Start a VDP Label

Watch how to add VDP to your labels

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Variable Data Printing FAQs

Also known as Variable Information Printing (VIP), Variable Imaging (VI), or even Variable Data Publishing, this custom printing method is perfect for businesses looking to boost engagement through personalised marketing and targeted communications. The possibilities for customisation are endless—and the impact is unforgettable.

Create your custom printed variable data label

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