Print and Pigment Case Study: How a Small Art Business Uses Avery Recycled Stickers

Meet Print and Pigment

Print and Pigment is a colourful home and gift brand created by North West-based designer and illustrator Beth. Founded during the 2020 lockdown, the business creates art prints, cards and other illustrated products, with Beth designing each piece herself and printing much of the range from her home studio. Avery recycled stickers have been part of Print and Pigment's prints and packaging since the business began.

Beth's story, founder of Print and Pigment

My designs are a homage to living life in whatever way you want to. I love to find inspiration in the every day, the little things that make us smile, that make up the bigger picture. In a world that can far too often be doom and gloom, it’s easy to forget the small things that add light to our day to day, like eating pizza in front of the TV, or cuddles under the duvet. I hope that my designs remind people to enjoy the things that make themselves, them.

How Print and Pigment started

Print and Pigment was born during the 2020 lockdown, I hadn’t picked up a pencil or paintbrush since I graduated in 2018, and whilst I lost my job during Covid it meant I had a lot of time for reflection on my career; and so Print and Pigment was created. What began was a few years of finding my style, a passion project if you will, that has transformed into a colour-filled home and gift brand that I’m truly proud of.

The mission

I’m on a mission to add colour to people’s walls one print at a time. I design everything myself using my trusty iPad, whilst printing the majority of my stock in my second bedroom turned home office (It’s the glamorous life for me.)

How Print and Pigment uses Avery recycled stickers

Avery recycled stickers have been part of Print and Pigment since the business launched. Beth uses them across her art prints and packaging, helping her add consistent branding to products before they reach customers.

I’m super honoured to be a part of this campaign as I have used Avery recycled stickers for my prints and packaging since I launched this business almost 5 years ago, and I genuinely wouldn’t use anyone else.

Where to find Print and Pigment

Explore Print and Pigment's latest products and collections on Etsy at printandpigment.etsy.com and Print and Pigments website, or follow the brand on Instagram for new designs and updates.

Visit Print and Pigment's Instagram