Discover what makes a Successful Label Template

Following our in-depth label study, we have pulled together some of the most successful label templates. Each of these labels includes the popular principles from our online experiment in terms of attracting attention as well as changing perception and purchase intent. These are available for you to freely use within Design & Print or you can create your own label template.

See why you should use each label template, what makes it successful and which Avery products each one works best with.

best practice label templates

Corky Bubbles

Why use this template?

  • For mailing products to customers.
  • Promoting your products.
  • For event invitations.
  • Creating stationery for celebrations.
  • To show the fun side of your company.
  • For adding special messages to packaging.

Why this template works?

This label design increased the probability of someone being likely to tell a person about the parcel by 85%. It includes icons and contrasting colours that we know helps attract attention. Handwritten fonts proved popular in the research and this design uses a font that you can update with your own text in our software. When a product label had an image or icon which related to the contents it performed better in the research. The glasses image will have helped achieve this.

Avery Cherry Cakes design

Cherry Cakes

Why use this template?

  • It is a perfect design for a homemade food supplier.
  • When you need a simple design that you can add your own logo and images too.
  • It would work well for an afternoon tea, party or cake sale event.
  • When you want to make a recipient smile when sending out packages or other mail.

Why this template works?

The ‘Pure Joy’ rectangle label was tested in the experiment and was very effective at improving engagement for a parcel. It increased the probability of loving the parcel by 264%, putting careful consideration into the parcel by 132% and perceiving the parcel’s contents as high quality by a massive 564%. Elements of this design have easily been applied to the other labels with the use of a handwritten font, contrasting colours, bold text and emotive language.

Design templates

Click on a template to start customising your labels:

Avery Honey Bee deisgns

Natural Honey

Why use this template?

  • For creating labels with special messages for mail.
  • When you want to add personalisation e.g. ‘Handmade for you’.
  • If you make or sell natural products.
  • It would need little adaptation if you want labels with a spring and summer theme.
  • Promoting and shipping products you sell, simply swap in your own image or logo.

Why this template works?

This has been created using a handwritten font, which when tested in our research proved to be a more popular style of text. When you add in a bold font, like in the product name on the address label, it is more likely to be looked at first than a label with all normal text. Also, when a round label was completely filled in the research, respondents spent 20% longer than average looking at it. Adding an emotive word, like ‘enjoy’ encouraged participants to look at a label for 10% longer.

Avery Tea designs

The Tea Blend

Why use this template?

  • This template would work perfectly for a drinks supplier or café.
  • When sending out parcels and mail.
  • When you need a happy address template that would make the recipient smile.
  • When you want a simple template with a strong border.

Why this template works?

The use of emotion is very strong in this design with the smiley face displayed in different ways on each label. In fact, our research showed that an emoji in the design made people 14% more likely to look at a label. With a face displayed on a label the chance of looking at it first was 18% higher. When this handwritten font was tested in the research it increased the consideration of the parcel by 30% and perception of quality by 14%. By using a relevant image such as the tea cup it helps the viewer understand what the product or parcel is about. With just seconds to make decisions, consumers sometimes skip text altogether and absorb the most vital information through visuals.

Design templates

Click on a template to start customising your labels:

Avery Natural Designs

Natural Sources

Why use this template?

  • This template would work for a range of handmade products.
  • You could use it for wedding stationery as it includes strong emotion.
  • When you want to swap in your own photos easily.
  • For Valentines promotions or events, anniversaries or when you simply want to show some love.

Why this template works?

It’s a simple design which conveys emotion using a heart image. When tested in the research the round label increased the perception of quality by 41% and love by 21%. When a familiar brand was used in the mailing label experiments, participants spent a massive 31% more time looking at it compared to average. Therefore, always include branding when sending items or marketing mail to existing customers who will recognise your logo and images. Using the word ‘you’ on special message labels creates a feeling of personalisation which improves customer engagement.

Design templates

Click on a template to start customising your labels:

Avery Natural Juice Designs

Juicy

Why use these templates?

  • It would be ideal for a drinks producer.
  • When you need a bright, colourful and fun design.
  • This style could be used for parties or other celebrations.
  • To add some fun to your parcels and products.
  • Use Design & Print to change the text, logos and images to your own.

Why these templates work?

We love these designs as they have so many features which were popular in the research.  They are packed full of emotion with the use of hearts and copy such as ‘enjoy’ and ‘love’. In the study, an emotive image made people spend 13% longer looking at the product. Using personalisation, with the customer’s name, is ideal for parcels or other mail. When a mailing envelope included the participant’s name, they spent 11% longer looking at it than average and were 10% likelier than chance to look at it first.

Design templates

Click on a template to start customising your labels:

Avery Handmade by Helen designs

Handmade with pride

Why use these templates?

  • For promoting handmade products.
  • When sending your products out to customers.
  • To increase engagement with your customers with special messages.
  • When you have your own logo or images you would like to use.
  • Use Design & Print to change the text, logos and images to your own.

Why these template work?

The use of the word ‘handmade’ so prominently across the design helps the reader understand what the product or parcel is about. It also helps perceive an item as quality and shows it has been made with care. During our experiments, when the image conveyed what the contents were e.g. in the knitting image, this helped increase the amount of time spent looking at the item. The design completely fills the labels and uses a handwritten font, bold shapes and contrasting colours. We know from the research that all these principles proved successful.

Design templates

Click on a template to start customising your labels:

Promo ELTAS Authenticity Hero Image

Authenticity and Awards

Why use these templates?

  • To add an award or stamp of authority.
  • When you want to promote a natural product.
  • It’s perfect for highlighting your company or product features using the ticks.
  • When you want to build trust in your brand.
  • Use Design & Print to change the text, logos and images to your own.

Why these templates work?

To help us make decisions, we rely on rules of thumb or shortcuts known as heuristics. For example, when a shelf is untidy and stock is low, that makes us believe that the product is popular and well worth a try. Ticks are a simple but effective way of creating a mental shortcut for the brain to give instant approval on your products. In our research, it was found that the fresh and organic round label created a willingness to pay 25 pence more for the contents. The label with ‘Verified by’ on improved the perception of quality by 42% and love by 68%. When a medal was used to show award success it improved the perception of quality by 53% with participants willing to pay an extra 52 pence for the contents.

Design templates

Click on a template to start customising your labels:

Promo ELTAS Promotional Labels Hero

Promotional labels

Why use these templates?

  • To create urgency in purchasing a product.
  • When you are running a sale in your business.
  • For creating awareness of special offers or prices.
  • Add your own costs for pricing labels.
  • Use Design & Print to change the text, logos and images to your own.

Why these templates work?

When shown the special purchase label in our research, it improved the probability of participants saying it was good value by 22%. The words ‘extra free’ on a label improved the perception of value by 27%. When shown the 20% off label, it made participants significantly more sure that they wanted to choose the product in our bargain hunting task. In the shopping task, the low stock label made participants even more sure about selecting it.

Design templates

Click on a template to start customising your labels:

Promo ELTAS Wedding Hero

Traditional

Why use these templates?

  • For invitations and other event stationery.
  • When you are looking for a classic template that you can adapt with your own messaging.
  • If you want a simple design with minimal colour.
  • For making your information stand out on address, mini, filing and round labels.
  • Use Design & Print to change the text, logos and images to your own.

 

Why these template work?

Simple designs proved most successful in our research and this is a very straightforward and classic design, which you can personalise with your own text and images. Visuals worked well in the study and the flowers and hearts will help attract attention. Handwritten fonts were also the most popular text style. This design uses Hogarth Script D which you will find in Design & Print.

Design templates

Click on a template to start customising your labels:

Promo ELTAS Mouse Love Hero

Feeling the love

Why use these templates?

  • When you want to convey love or emotion.
  • If you are looking for a bold and fun template.
  • If you have your own photographs you want to include it’s easy to swap them out in our software.
  • To create an element of surprise.
  • Use Design & Print to change the text, logos and images to your own.

 

Why these templates work?

These labels are fun and bright using bold colours and shapes. The design also includes an element of surprise with quirky images and text. Using a face in the study, made the likelihood that people would look at that product’s label first 18% higher than chance; and increased the time spent looking at an envelope’s label by 11%. Appealing to the primal part of the brain, by using an animal on the label, also worked positively in the research.

Design templates

Click on a template to start customising your labels:

striped soaps

Striped Soaps

Why use these templates?

  • When you need a design that will really get noticed.
  • For creating product labels that stand out on a shelf.
  • To build trust around your brand.
  • Use Design & Print to change the text, logos and images to your own.

Why these template work?

This design would only need a few simple changes to personalise it for your business. The stripes and contrasting colours of red and blue make it an eye-catching template. You could simply swap in your own logo and text easily within our free software. In the research when we used upper case text it was 8% more likely to be looked at first and on average was looked at for 7% longer.

Design templates

Click on a template to start customising your labels:

every label tells a story