Discover what makes a Successful Label Template

• It is a perfect design for a homemade food supplier.
• When you need a simple design that you can add your own logo and images too.
• It would work well for an afternoon tea, party or cake sale event.
• When you want to make a recipient smile when sending out packages or other mail.

Why this template works?

The ‘Pure Joy’ rectangle label was tested in the experiment and was very effective at improving engagement for a parcel. It increased the probability of loving the parcel by 264%, putting careful consideration into the parcel by 132% and perceiving the parcel’s contents as high quality by a massive 564%. Elements of this design have easily been applied to the other labels with the use of a handwritten font, contrasting colours, bold text and emotive language.

• This template would work perfectly for a drinks supplier or café.
• When sending out parcels and mail.
• When you need a happy address template that would make the recipient smile.
• When you want a simple template with a strong border.

Why this template works?

The use of emotion is very strong in this design with the smiley face displayed in different ways on each label. In fact, our research showed that an emoji in the design made people 14% more likely to look at a label. With a face displayed on a label the chance of looking at it first was 18% higher. When this handwritten font was tested in the research it increased the consideration of the parcel by 30% and perception of quality by 14%. By using a relevant image such as the tea cup it helps the viewer understand what the product or parcel is about. With just seconds to make decisions, consumers sometimes skip text altogether and absorb the most vital information through visuals.

• It would be ideal for a drinks producer.
• When you need a bright, colourful and fun design.
• This style could be used for parties or other celebrations.
• To add some fun to your parcels and products.
• Use Design & Print to change the text, logos and images to your own.

Why these templates work?

We love these designs as they have so many features which were popular in the research.  They are packed full of emotion with the use of hearts and copy such as ‘enjoy’ and ‘love’. In the study, an emotive image made people spend 13% longer looking at the product. Using personalisation, with the customer’s name, is ideal for parcels or other mail. When a mailing envelope included the participant’s name, they spent 11% longer looking at it than average and were 10% likelier than chance to look at it first.

• To add an award or stamp of authority.
• When you want to promote a natural product.
• It’s perfect for highlighting your company or product features using the ticks.
• When you want to build trust in your brand.
• Use Design & Print to change the text, logos and images to your own.

Why these templates work?

To help us make decisions, we rely on rules of thumb or shortcuts known as heuristics. For example, when a shelf is untidy and stock is low, that makes us believe that the product is popular and well worth a try. Ticks are a simple but effective way of creating a mental shortcut for the brain to give instant approval on your products. In our research, it was found that the fresh and organic round label created a willingness to pay 25 pence more for the contents. The label with ‘Verified by’ on improved the perception of quality by 42% and love by 68%. When a medal was used to show award success it improved the perception of quality by 53% with participants willing to pay an extra 52 pence for the contents.

• For invitations and other event stationery.
• When you are looking for a classic template that you can adapt with your own messaging.
• If you want a simple design with minimal colour.
• For making your information stand out on address, mini, filing and round labels.
• Use Design & Print to change the text, logos and images to your own.

Why these template work?

Simple designs proved most successful in our research and this is a very straightforward and classic design, which you can personalise with your own text and images. Visuals worked well in the study and the flowers and hearts will help attract attention. Handwritten fonts were also the most popular text style. This design uses Hogarth Script D which you will find in Design & Print.

• When you need a design that will really get noticed.
• For creating product labels that stand out on a shelf.
• To build trust around your brand.
• Use Design & Print to change the text, logos and images to your own.

Why these template work?

This design would only need a few simple changes to personalise it for your business. The stripes and contrasting colours of red and blue make it an eye-catching template. You could simply swap in your own logo and text easily within our free software. In the research when we used upper case text it was 8% more likely to be looked at first and on average was looked at for 7% longer.