Label & Sticker Pricing
Avery label and sticker prices depend on whether you print labels yourself or use Avery’s professional printing service.
- Blank labels for self-printing: typically £5–£30 per order, depending on sheet quantity, label size and material.
- Custom printed labels and stickers: typically £13–£80 for many small and medium orders, with larger roll-label or bulk orders often costing more.
- Main price factors: quantity, size, material, format, finish and whether Avery prints the labels for you.
For the most accurate price, use the Avery pricing calculator to choose your label type, size, material, finish and quantity. The configurator shows the total order cost and cost per label before checkout.
This guide explains how our pricing works, shows real examples, and helps you estimate costs before ordering.
Last updated: 15th May 2026
Prices include VAT and are indicative.
Compare YouPrint vs WePrint vs Retail Packs
| Comparison point | Blank Labels - YouPrint | Custom Printed Labels & Stickers - WePrint | Retail Packs |
|---|---|---|---|
| What you get | Blank adhesive labels on A4 sheets that you can print yourself at home or in the office. | A professional custom printing service for personalised labels and stickers printed by Avery. | Avery label packs and accessories available in a wide range of sizes, shapes and materials. |
| Starting price | From £1.12 incl. VAT | From £13.12 incl. VAT | From £13.00 incl. VAT |
| Key features |
|
|
|
| Best for |
|
|
|
| Main cost factors |
|
|
|
| Shop | Shop Blank Labels | Shop Custom Printing | Shop Retail Packs |
How custom printed label pricing works
The price of personalised labels and custom stickers is calculated based on multiple factors, these are:
- Size: Larger labels use more material and increase the cost per unit. Generally, the smaller the label size, the lower the cost-per-label.
- Material: Paper is usually the most affordable material, while premium options such as vinyl, holographic and pearlescent materials usually cost more because they offer a more durable or decorative finish.
- Finish: Selecting a finish such as a varnish to add gloss or matte, or lamination to add durability will impact the price you pay.
- Format: The format (sheet, roll, single sticker) combined with the quantity you require does influence the price due to the different production processes. Sheet labels are the most cost-effective for small to medium quantities. Roll labels are more economical for medium to large quantities. Stickers are generally more expensive as they require more production time.
- Quantity: Higher quantities reduce the cost per label. The more labels you order, the lower the cost per label.
Custom label and sticker pricing examples
| Format | Quantity | Standard material price from | Premium material price up to |
|---|---|---|---|
| Sheets | 48 labels | £13 | £17 |
| 500 labels | £58 | £73 | |
| 2,400 labels | £167 | £212 | |
| Single Stickers | 48 stickers | £19 | £26 |
| 500 labels | £95 | £129 | |
| 2,400 stickers | £235 | £318 | |
| Roll Labels | 500 labels | £110 | £113 |
| 2,400 labels | £125 | £128 | |
| 10,000 labels | £186 | £192 |
Prices are indicative and may vary depending on configuration.
How blank label pricing works
The price of blank labels is calculated in a similar way to personalised labels, but it works out cheaper as you're not paying for things like printing and finishing. So the things that impact cost are:
- Size: Larger labels use more material and increase the cost per unit. Generally, the smaller the label size, the lower the cost-per-label.
- Material: Paper is the most affordable material we offer (most popular), with more durable and premium materials like Clear Plastic, Heavy Duty and Waterproof White Plastic, etc., costing more.
- Quantity: We apply volume discounts, meaning higher quantities reduce the cost per label.
Blank label pricing examples
| No. of A4 Label Sheets | White Matt Paper Labels | White Glossy Paper | Waterproof White Plastic | Clear Plastic |
|---|---|---|---|---|
| 5 | £4.60 | £8.62 | £10.22 | £10.22 |
| 25 | £15.29 | £27.26 | £29.22 | £29.22 |
| 100 | £25.93 | £46.22 | £67.66 | £67.66 |
| 500 | £80.28 | £142.97 | £204.23 | £204.23 |
| 2,500 | £279.52 | £499.37 | £793.18 | £793.18 |
| 10,000 | £997.44 | £1,339.61 | £2,951.92 | £2,951.92 |
What affects label and sticker prices?
Whether you choose Blank Labels (YouPrint) or Custom Printed Labels (WePrint), the same core factors apply.
Quantity
Larger quantities reduce the cost per label. Always look at the cost per label - not just the total cost.
- Small runs are ideal for testing (great for small batches and seasonal products)
- Bulk orders give better value over time (great if your design or use won't change)
Material
Materials are designed for different environments. Paper labels are the most common and most economical, with filmic materials like plastics and vinyl's being far more expensive to produce.
- Paper labels: cost-effective, ideal for dry use
- Filmic labels such as Plastic, Vinyl and Holographic: more durable, higher cost
- Specialist materials such as Kraft, Textured White: premium look or performance
Compare WePrint label materials
Size and shape
The more material used, the higher the cost. Look to use the smallest label size you can to reduce the overall cost.
- Standard sizes are more efficient
- Custom shapes offer flexibility but may increase cost
Finish and durability
How your labels look and perform matters. Really think about where your label is used and how long it needs to last. If it's being touched multiple times, you may need a finish.
- Choosing no finish keeps costs lower, but may not provide the protection needed for labels that are handled often or exposed to moisture.
- Premium finishes add durability and visual impact
- Varnishes add a gloss or matt coating to your labels - to make it more impactful
- Lamination adds a layer to protect your label, making it much more durable and waterproof.
How to reduce label and sticker costs
If you’re working to a budget, a few simple choices can make a big difference.
- Choose blank sheets to keep costs down and print yourself on demand - great for flexibility.
- Order larger quantities of personalised labels with We Print to reduce unit cost - the more you order, the cheaper it gets
- Reduce to the smallest label size possible, where you can - this means you get the most amount of labels per sheet - so the cost per label reduces.
- Select materials based on actual use, not just appearance - Paper is the cheapest and suitable for many applications.
- Keep finishes simple if durability isn’t essential - only add lamination if there is a need to add durability, or add varnish if you want a glossy or matt finish, but want to keep costs lower.
Label pricing calculator
Our online configurator allows you to customise your labels step by step and see live pricing updates.
How to use our pricing calculator
Step-by-step process:
- Choose: WePrint or YouPrint.
- Format: Would you like labels on a sheet, roll or individually cut.
- Shape: Pick how you want your custom labels cut.
- Size: Select from 10mm to A4 size.
- Material: Choose from paper (great for most) to waterproof plastic and more.
- Finish: Select from: no finish, varnished or laminated.
- Artwork check: Choose if you'd like to have your artwork checked before printing.
- Quantity: Finally, choose the number of labels you need.
- Your price will be shown, and you will see how much it would be if you ordered more.
The price updates in real time based on your selection - so the price you see is the price you'll pay.
FAQ's
Most custom stickers cost between £13 and £80 depending on material, size, and quantity. Larger orders can be anywhere over £100 and generally, people ordering higher volumes of labels will choose to buy labels on a roll ,prices here start from £112.
Choosing smaller sizes, paper material, and lower quantities results in the lowest cost. However, ordering a higher volume of labels does bring the cost down, so your order value is higher, but the cost per label is lower.
Yes, the cost per label decreases as quantity increases. You will always be able to see this in our configurator so you can work out if it's worth ordering more to save a bit more.
Yes, the most common material is paper and this is the most economical option. We have many materials to choose from including some more premium materials like Holographic, Vinyl, Recycled Brown Kraft and so on. You can see the uplift in price instantly on our configurator and learn more about the materials and the differences.
You Print uses blank labels you print yourself. We Print is a professional service where we print and deliver your labels ready to use.
You Print usually has a lower upfront cost. We Print can offer better value for larger quantities or when you need a professional finish.
Professionally printed labels (We Print) will generally be of a much higher quality than you can replicate on a home or office printer and with a wider range of finishes - you'll be able to create a much better label for your project.
Blank labels (You Print) are still great, but the finish will not be as high as from a professional printer. They can still be fine for lot's of applications where no finish is required.
Yes. Ordering more labels reduces the cost per label for both printed labels and blank labels. You'll always see how much more you can save in our pricing configurator, so you know all of the information all of the time to make the best choice.
Perfect for people looking to reduce the cost-per label through buying more labels in one go. Easy to store and perfect for hand or machine application.
Buy From .02p Per Label
Buy blank labels sheets to easily print on demand at home or at work. Huge range of materials. Buy in the quantity you want, order from 1 sheet to 10,000 or more.
Buy From .004p Per Label
Stickers are great. Usually for fun or giveaways. Check the size you need as the smaller the sticker, the cheaper it will be. This is where premium materials like Holographic or Vinyl make a difference.
Buy From .08p Per Label
Great for small and medium users. From test orders to seasonal product launches to one-off projects, A4 sheets are a great and convenient way to buy labels and stickers.
Buy From .06p Per Label