Every Label Tells a Story

What do your labels say about your business?

The way custom labels and stickers look and feel can make an impact on how a product or package is perceived. Labels can create excitement, drive sales, increase brand awareness and help build customer loyalty. But what exactly is the science behind a successful label?

We commissioned a unique psychological study to give an in-depth understanding of what makes a successful label interesting and persuasive.

Avery Bottle Labels

Download the report

You can read the full and detailed results of the study by downloading the report. This reveals the best ways for you to get the most out of your labels.

It includes a breakdown of the research findings as well as a guide to why certain label designs performed better in the experiments.

Next time you design a label, use our handy 15-point checklist to creating label designs that work.

Did you know?

every label tells a story