How to make labels Fridge Friendly

Over the years, fridges have gotten bigger and bigger, and we now keep all kinds of items in them – even food that doesn’t need to be refrigerated. If you’ve ever made jam, preserves, pickles or drinks for sale or as gifts, the chances are that once those jars or bottles have been opened, they’ll be kept in someone’s fridge.

But fridges are a tough environment for any kind of packaging as they’re cold, wet and often overcrowded. Have you any idea how your personalise product labels and stickers will look after several weeks in a fridge?

Freezers are even worse. Just try putting an ordinary stationery label on a plastic tub in the freezer – it will soon become illegible and start peeling off.

Fortunately, you can create labels using the same technology that leading household names do with Avery WePrint. That’s because we’re part of the world’s largest label company. You don’t have to order large quantities, though (but there are great discounts if you do).

Water-resistant labels

Three of the six label materials we provide – Plastic, Textured Paper and Clear – are ideal for fridges because they’re water-resistant. They’re also designed to withstand everyday cleaning chemicals and low temperatures, which makes them perfect for jars of jams, preserves and drinks bottles.

On clear labels, we use a special printing technique to make your design pop! It involves an invisible layer of white being printed directly underneath your design to make the colours stand out.

Waterproof labels

Some bottles are likely to spend long periods of time in water or ice – wine and beer bottles are prime examples. Some food labels may need to stay in the freezer for months on end.

Avery We Print Waterproof labels meet the highest international standard, BS5609. This is used for the identification and warning labels on chemical drums transported by sea – they have to be legible and still affixed after at least 90 days underwater!

Waterproof labels are safe for indirect contact with food and are suitable for temperatures ranging from -40°C to 150°C. And you can write on the smudge-proof polyethylene material.

Label tips for refrigerated products

Fridges often get overcrowded, and your products could be get bumped and knocked by other items in a customer’s fridge. This can also happen in transit. Make sure your labels are resistant to scratches and peeling by choosing labels made with high quality materials and adhesive.

You need to make an impact with the design of your labels, especially if your bottles are on display in shop or café fridges. It’s also important to find the right label for your products and to get the positioning right (see links at the bottom of this article for help).

Don’t forget to make sure your labels contain all the required information if you’re selling your products to the public (link below).

And finally, once you’ve applied your labels, be sure to give them a good 24 hours for the adhesive to fully bond before you start moving your products.

Start creating your labels 

More information on labeling