Every Label Tells a Story
What do your labels say about your business?
The way custom labels and stickers look and feel can make an impact on how a product or package is perceived. Labels can create excitement, drive sales, increase brand awareness and help build customer loyalty. But what exactly is the science behind a successful label?
We commissioned a unique psychological study to give an in-depth understanding of what makes a successful label interesting and persuasive.
Download the report
You can read the full and detailed results of the study by downloading the report. This reveals the best ways for you to get the most out of your labels.
It includes a breakdown of the research findings as well as a guide to why certain label designs performed better in the experiments.
Next time you design a label, use our handy 15-point checklist to creating label designs that work.
4 steps to a successful label design
Follow our simple steps to create the perfect label
Adding a label increases the likelihood of a product or package being noticed.
Make labels eye-catching with key information that the brain considers important.
Labels are more effective if they encourage thought, processing or deliberation.
Well-considered, well-designed and well-placed labels encourage customers to act.
Best Practice Templates
Choose one of our best practicse templates and start designing now!
You can create designs like this in Avery Design & Print
If you like this design see how you can easily personalise it online.
To add your own text, logo and images use Design & Print.
You can design labels just like these in our free online template software.
Create your own labels quickly and easily by editing this design in Design & Print.
Use Design & Print to create labels like this for your business.
Love these labels? The designs are free for you to use and update.
Try Design & Print to create labels that will really impress others
Did you know?
When multiple labels were used it increased brand love by 129%.
There was an 116% increase in the perception of parcel content quality with multiple labels.
Parcels with multiple labels increased purchase intent by 113%.
In the experiments, the likelihood of someone telling others about a brand increased by 135%.
