Making Spirits Bright: The Ultimate Christmas Card Guide for Small Businesses
Read Time: 3 Mins. Author: J. Kent
The holiday season is a perfect time for small businesses and entrepreneurs to connect with their customers and spread some festive cheer. What better way to do that than with heartfelt Christmas cards? If you're not sure when to send them or how to navigate the delicate art of Christmas card etiquette, we've got you covered. Let's dive into our comprehensive guide and keep the Christmas spirit alive.
1. Deciding on Your Christmas Card Recipients
Creating Your Recipient List
The first step in your Christmas card journey is deciding who will be on the receiving end of your holiday wishes. Compile a list of recipients, including family members, friends, loyal customers, business associates, partners, suppliers, and anyone else who's played a part in your journey throughout the year.
Wondering how many Christmas cards to send? Well, that depends on your budget and your desire to spread festive joy. You can opt for a select few, focusing on your closest connections, or expand your reach to show appreciation to a broader audience. Don't forget to order some extra cards – you never know when someone might unexpectedly brighten your mailbox with a card, and you'll want to reciprocate the gesture.
Yearly Recipient Review
Your business and personal circles may evolve over time. It's a good practice to review your recipient list around November. Ensure that you're still in touch with each person or business on your list. If anyone has moved in the past year, make sure you have their current address. While it's lovely to maintain a tradition of sending cards, consider removing recipients who haven't reciprocated your holiday greetings. And remember, if someone sent you a card last year, it's thoughtful Christmas card etiquette to extend the gesture this year.
2. Choosing the Perfect Christmas Card
Reflect Your Brand
When selecting Christmas cards for your business, opt for designs that align with your brand's aesthetic. Whether it's traditional, modern, or quirky, make sure the card reflects your unique identity. For personal cards, let your heart guide you to designs that resonate with you and your recipients.
Customisation is Key
Consider customising your cards with your logo, a heartfelt message, or even a special offer for your customers. Personal touches go a long way in making your cards memorable.
Printed or Handmade?
Decide whether you'll be sending printed cards or crafting handmade ones. Printed cards are efficient for bulk sending, while handmade cards add a personal touch but can be time-consuming for large lists. Choose the option that best suits your style and resources.
3. When to Send Your Christmas Cards (And More)
Now that you've tackled the who and what of your Christmas cards, let's explore the when and how.
Timing is Everything
For businesses, sending Christmas cards early in December ensures they reach your customers before the holiday rush. Personal cards can be sent a bit later, but it's always lovely to spread joy throughout the entire festive season.
Don't Forget International Shipping
If you have international customers or friends, remember that overseas shipping may take longer. Plan accordingly to ensure your cards arrive in time for Christmas.
Handwritten or Printed Messages?
While handwritten messages convey a personal touch, they might not be feasible for large business lists. Printed messages with added signatures strike a balance between efficiency and thoughtfulness.
Stay tuned for the next instalment of our Christmas card guide, where we'll dive into creative card ideas, eco-friendly options, and more! In the meantime, start crafting your list, selecting your cards, and preparing your messages – because this holiday season, you're making spirits bright, one card at a time.