Delight your customers: Tips to up your packaging game

Read Time: 4 Mins. Author: C. Mills

Have you ever wondered about the impact of sending out parcels with just a basic address label? While the main goal is to ensure safe and timely delivery, adding a touch of personalisation through branding and messages on your packaging can make a significant difference—both for the recipient and your business.

Upgrade your packaging

Show you care with a ‘Thank You’ or special message on the outside. People love the personal touch.

Special messages, particularly those expressing gratitude or providing a personal touch, can leave a lasting impression even before the package is opened. Consider it a way to engage with your customers on a deeper level and create a sense of curiosity about the contents within. A study done by Avery delved into the psychological impact of well-designed labels, revealing that unexpected or novel elements attract attention and leave a memorable mark.

Upgrade your packaging

Send a message with a card. You can even use a business card to write a special message.

To further enhance your connection with customers, consider incorporating special messages through additional means, such as attaching a personalised business card with a heartfelt note. This not only adds a layer of sophistication but also opens the door to building long-lasting relationships.

Upgrade your Packaging

Add a fun giveaway to Your offering. Leave a sticker in the pack that your customer will love! Keep your brand front of mind.

Boost brand recall by including a fun giveaway, like a sticker, in your packaging. This simple addition not only delights your customers but also keeps your brand at the forefront of their minds. It's an easy and cost-effective way to make a memorable impact.

Incorporate these ideas into your packaging strategy using the free Avery Design & Print software. Explore our design gallery and templates and customise them with your details. By infusing a personal touch into your parcels, you're not just delivering a product; you're creating an experience that resonates with your customers. Show you care, express gratitude, and let your packaging leave a lasting impression.

Special Messages That Matter


  • If you're looking to add a personal touch, try using Avery Design & Print to create custom labels with the recipient's name. A simple "Just for you, Jane" goes a long way in demonstrating the value you place on their order.


  • Incorporate emotional words, images, or symbols like 'love,' 'joy,' hearts, and happy faces. Messages such as "Handmade with love" or "Sent with pride" evoke positive feelings and enhance the overall experience.

Direct Communication:

  • Address the recipient directly by using the word 'you.' Messages like "A gift for you" or "Handmade just for you" make the recipient feel special and appreciated.

Curiosity Sparkers:

  • Intrigue your customers by adding messages like "There's a surprise inside" or "No peeking." This not only brings a smile to their faces but also makes your package more memorable, potentially leading to social media shares.

Eye-Catching Design Elements:

  • Experiment with bold colours, imagery, and handwritten fonts—features that consistently performed well in label testing. For more insights, check out the full report to discover what other design elements proved effective.

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Addressing & Parcels