What's in the report?
With the food and drinks market being so competitive it’s vital your products get noticed and stand out amongst others. The way your labels look and feel will make an impact on how your food or drink product is perceived, even before a customer has tasted it.
Labels can create excitement, drive sales, increase brand awareness and help build customer loyalty. But what exactly is the science behind a successful label?
We commissioned a unique psychological study to provide small businesses with an understanding of what makes a successful label interesting and persuasive. This included reading 159 academic papers, a scientific eye-tracking study and an online experiment with over 1,000 participants.
This report reveals some of the findings and is packed full of guidance, tips and tricks which you can easily apply to your own food and drink labels.