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How to Create a Strong Brand Identity

Creating a strong visual brand identity goes beyond finding an appealing and practical image. Using these tips can help your organisation create and cultivate a strong visual brand identity. Here at Avery WePrint, we love creating strong branding for our templates and applying them across all of our products. It helps our customers create a strong and cohesive brand identity.

How can I create a strong brand identity?

A visual identity can include your logo, your branding colours, social media images; it can even include your corporate presentation slides. You need to make sure that all of these things are consistent and have the correct colours & logos throughout. Here are some things to think about when creating your brand identity.

What does your business stand for?

This goes beyond the services your business provides tangibly. Think about the identity you want people to associate with your business. Some great examples of great brand attributes include Innovation, Creativity and Simplicity.

Focus on brand attributes.

Once you are able to determine what your business stands for, you should begin to translate that vision into a visual image. Use your brand attributes as a guidepost. For example, if you are focusing on Confidence as a brand attribute, your visual identity should reflect that by being bold and exuding confidence.

Know Your Target Market

Once you have done your research and you begin to understand more about the type of people who would be attracted to your business, it’s time to dive in and figure out what makes your target market tick. This is essential to creating a strong brand identity because your brand must be emotionally and beneficially relevant to your target market.

Be consistent

Avery WePrint Branding Labels

Use a consistent colour palette across all of your branding to create a cohesive professional look

Be sure to create a consistent visual style. All of the brand elements should follow a consistent visual style throughout. Your branding online shouldn't be hugely different to your branding on your direct marketing collateral. Here at Avery WePrint, we're a big believer of creating bold branding which is suitable across a variety of platforms - from social media to direct mail marketing to even advertising stickers for packaging.

For example, if a decision is made to design a brand identity which is visually romantic and endearing, then this style should be applied to all visual elements. The overall brand identity should always be uniform. Consistency also helps your customers recognise your branding across different platforms.

Don’t underestimate the impact of Colour

Colour has a definite impact on your visual brand identity. It can play an integral role in brand recognition and brand loyalty. They influence our emotions and help us distinguish between competing brands. However, it should be important to remember that considerable research should be carried out before deciding on a final brand colour or palette.

Creating a strong visual brand identity can be doable if you keep these tips in mind. Do you have any tips on creating a strong visual identity? Comment below and let us know! Want some more branding ideas & designs? Check out our Business Get Inspired page.

6 February 2015