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Meeting with an Avery Business Card
Make First Impressions Count
No matter what the social event, whether it’s a social gathering, business meeting, or company function you’re meeting new people and making instant opinions on them and they’re doing the same with you.

Did you know that people make judgements about each other within the first minute they meet? First impressions can easily become lasting impressions. So what do you want those first few seconds to say about you? It’s important to understand how you come across to others and what you can do to make a great first impression.

First Impressions Made in Person


Whenever you’re meeting people for the first time, whether you’re networking, attending a business meeting, or dating, it’s essential to look the part. In other words, dress for the specific occasion, even if it means doing a little research up front. Think of how you want to be perceived by the people you’re about to meet and dress accordingly.


The world doesn’t revolve around you, and neither should your conversations. Be sure to engage the other person when you talk, and use their name for emphasis. You can, of course, talk about yourself, but don’t make the whole conversation about you, and keep stories short. Look for common ground with the person you’re talking to, and share stories about that common interest.


Nothing works better in any situation than having and expressing a positive attitude. Let your enthusiasm for any new situation show, and leave your problems at the door.

First Impressions Made on Paper

Cover Letters

Your cover letter might be someone’s first impression of your personality and professionalism. Keep it short, that means no more than four or five brief paragraphs. In your first paragraph, create a dynamic and powerful opening that explains why you are writing. Always address the letter to the recipient by name. “To whom it may concern” shows that you have little knowledge or interest in the company.

What’s the worst mistake you can make? Misspelling the person’s name. Second worst mistake? Misspelling anything else. After all, if you’re not careful about your own business, why would anyone think you’ll take care of theirs?


Aim for a single-page CV, but don’t cram every single detail into a page with zero margins and tiny type. Make use of white space and go to an additional page only if absolutely necessary. Organise your CV to reflect your most recent job at the top and include dates of employment. Use bulleted sentences, not paragraphs, to describe your work experience. CVs are read quickly, and bulleted sentences are easier to read than long paragraphs. And be sure to spell check carefully. Misspellings and grammatical errors tell employers you aren’t detail oriented.

Business Cards

Business cards also make a great first impression. The most important element is the design and format. Except in special circumstances such as creative professions, colors of the paper and the text should be conservative. The same holds true with the typeface so use basic fonts that are easy to read. The design should be simple and tasteful and it should include your key contact information.

That’s why Avery® Double-Sided Quick&Clean™ Business Cards make such a great first impression! They come in a great range so you can print vivid color and sharp text on both the front and back of the card. You’ll have all the room you need to communicate important information about you and your business without giving the card a crammed appearance. By using Avery Design & Print Online, the fantastic free online design tool, you can manipulate images, insert text and create your own image! So armed with Avery Double-Sided Quick&Clean Business Cards and these tips, you’ll be able to create a first impression that will also be a great lasting impression.

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